Have you been considering purchasing an engagement ring or another special piece of jewellery but aren’t sure how to get the best value for your money? If you need to make an expensive jewellery purchase on a budget, it’s a good idea to plan ahead of time and consider when you’ll buy that engagement ring.

Jewellers may offer discounted items to encourage sales during slower seasons, and fluctuating silver and gold prices can contribute to the cost of finished pieces. Demand can affect the price of diamonds and other precious stones.

Sales During the Holidays

If you didn’t get your big jewellery purchase in before the busy holiday season began and you need it before the January lull, there are still a few things you can do to save money. While diamonds are most expensive in the late fall and early winter and are rarely discounted, many jewellery stores offer discounts on the cost of the setting during Black Friday, Cyber Monday, and other traditional holiday sales periods. If you must purchase during the busiest shopping season, waiting for a sale can help you save money.

Following the Holidays

Everyone gets caught up in the holiday spirit of giving and receiving gifts, but with so much shopping going on, it can be overwhelming, and investing in a special jewellery purchase can be costly. If you can wait until the rush is over, you might be able to find your ideal piece at a discounted after-season price. Jewellery prices can rise during times of high demand, so if you start looking around a few months before you want to buy, you can notice trends and get an idea of items in your price range.

During slower times of the year, you are more likely to find lower prices on jewellery. Following the winter holidays, stores may want to move items that did not sell during the Christmas rush, so January can be an excellent time to snag some bargains. Without the hustle and bustle of the December shopping crowds, you’ll have more time to browse and decide which piece your special someone will love the most. You might be able to inquire and see if a seller is willing to reduce the price of that ideal item.

Between March and late May

Perhaps you overspent over the holidays and didn’t want to make any major purchases in January. Then, in February, comes Valentine’s Day, the second busiest month for jewellers, with high demand and prices. As a result, March is an excellent time to purchase that signature piece you’ve been eyeing or a diamond ring for that special someone. After the dual romantic periods of Christmas and Valentine’s Day have passed, now is the time to make your valuable purchase and secure that perfect anniversary ring or diamond earrings for your beloved at a lower price.

Another good time to check to see if prices have dropped is in late May after everyone has purchased and given Mother’s Day gifts. Sellers may be eager to move any unsold stock before the summer dry season and may offer special Memorial Day prices. If you’ve had your eye on something, now might be the time to take the plunge and get the perfect gift to express your feelings for someone. Late May is an excellent time to purchase a birthday gift, an engagement ring, or a head start on Christmas shopping.

The Summer Slump

With no romantic or gift-giving holidays to celebrate during the long summer days, July and August are often slow months in the jewellery industry, making them ideal for purchasing. Typically, by the time the summer wedding season arrives, rings have already been purchased a few months in advance, so jewellers do not see the same surge of summer business as other wedding vendors. You may be able to make a lower offer because sellers are attempting to clear some stock before new inventory arrives in preparation for the busy holiday season.

During the slow summer months, when demand is low, the price of gold, silver and even diamonds can fall, lowering the price of the final product and allowing you to find quality jewellery pieces at prices you might not see in the winter. Early autumn is also a slow season for purchasing, so planning ahead of time for a Christmas gift or a Christmas proposal can save you money or get you a higher-value item for your budget. Buying during the slow season is less stressful and allows you to make more informed decisions.

At yaaritA Lifestyle Jewellery,, we understand the value of fine jewellery and the importance of selecting the right piece. We have a wide selection of beautiful jewellery, as well as fully customised pieces and cleaning and repair services. If you’re ready to buy or just want to learn more, please contact us and we’ll gladly answer any questions.